How To Use An Opt-In Form To Build Your List
An opt-in form is a great way to build your email list. By offering something of value in exchange for an email address, you can quickly grow your list while providing value to your subscribers.
There are a few things to keep in mind when using an opt-in form, however. In this blog post, we will explore some tips to use an opt-in form to build your email list the right way. From choosing the right offer to designing an effective form, read on for everything you need to know about building your list with an opt-in form.
What is an opt-in form?
An opt-in form is a form that allows visitors to your website or blog to subscribe to your email list. By subscribing to your email list, they will give you permission to contact them via email with updates, promotions, and other marketing messages.
There are many different types of opt-in forms that you can use on your website or blog, but the most important thing is that the form is easy to find and easy to use. The simpler the form, the more likely people are to subscribe.
Here are a few tips for using an opt-in form on your website:
1. Make sure the form is prominently displayed on your website or blog. A good location for the form is above the fold on the home page or on a dedicated landing page.
2. Use a short and sweet headline that tells visitors what they will get by subscribing to your email list. For example, “Get exclusive discounts and tips delivered right to your inbox.”
3. Keep the form simple with just a few fields – name and email address should be sufficient. Don’t ask for too much information up front or people will be less likely to subscribe.
4. Use an engaging call-to-action button such as “Sign me up!” or “Send me the discount!” This will encourage people to take action and subscribe to your list.
5. Include a link to your privacy policy so people know their information will be safe with you
Why use an opt-in form?
An opt-in form is a great way to grow your email list. By offering something of value in exchange for an email address, you can quickly grows your list while also providing valuable content to your subscribers.
There are a number of benefits to using an opt-in form:
1. You can capture leads from your website visitors who may not be ready to buy yet.
2. You can segment your list based on interests, which allows you to send more targeted emails.
3. You can build trust and credibility with your subscribers by delivering quality content.
4. You can increase conversions by offering exclusive deals and discounts to your email list members.
If you’re looking to grow your email list, an opt-in form is a great way to do it. By offering something of value in exchange for an email address, you can quickly add new subscribers while also providing valuable content to those on your list.
How to create an opt-in form
Assuming you’ve already installed a pop-up plugin on your WordPress site, there are a few key things to remember when creating your opt-in form.
First, keep it simple. The shorter the form, the more likely someone is to fill it out. All you really need is an email address and perhaps a name. You can always collect additional information later once you have a relationship with the subscriber.
Second, make sure the form is visible but not intrusive. You don’t want it to block the content of your site or be so small that people miss it. A good rule of thumb is to keep it above the fold – that is, visible without scrolling – on your homepage and other key pages on your site.
Third, use images and/or videos to help explain what people will get by subscribing. This is especially important if you’re offering something for free, like an ebook or course. Seeing what they’ll get helps increase conversion rates.
Fourth, give people a strong call to action (CTA). Tell them exactly what to do, such as “Enter your email address below to get my free ebook.” Make it easy for them to take action by including a CTA button with your opt-in form.
Finally, test different versions of your opt-in form to see what works best. Try different colors, positions on the page, and types of forms (pop-up vs embedded). Use analytics to track conversion
What to include in your opt-in form
If you’re looking to build your email list, one of the best ways to do it is through an opt-in form. But what should you include in your opt-in form? Here are some tips:
1. A strong headline. Your headline should make it clear what benefit people will get by signing up for your email list.
2. A brief description. In a few sentences, explain what people will be getting if they sign up for your email list. Include a call to action telling people to sign up now.
3. An opt-in form. This is where people will enter their email address to sign up for your email list. Make sure the form is easy to find and easy to use.
4. A thank you message. Once someone has signed up for your email list, send them a thank you message letting them know they’re now on your list. This is a great opportunity to give them a taste of what they can expect from your emails.
How to place your opt-in form on your website
Assuming you’ve already created your opt-in form, there are a few different ways you can go about placing it on your website.
One option is to simply add a link to your form on your website’s navigation menu. This ensures that visitors will be able to see and access your form no matter where they are on your site.
Another option is to embed your form directly onto a page of your website. This is a good choice if you want to draw attention to your form or if you want to use it as a way to gate content on your site (for example, only allowing access to an article or video after someone has filled out the form).
Finally, you can also choose to display a pop-up version of your form when someone visits your site. This can be a great way to grab attention and get people to sign up for your list, but be careful not to make the pop-up too intrusive or annoying, as this could cause people to leave your site altogether.
Tips for increasing conversions
An email list is a powerful marketing tool that allows you to connect with your audience and build relationships with potential and current customers. An opt-in form is a great way to collect email addresses from website visitors so that you can add them to your list.
There are a few things that you can do to increase the chances that someone will fill out your opt-in form:
1. Make it easy to find. Place the form prominently on your website so that visitors can see it as soon as they land on your page.
2. Keep the form short and sweet. The fewer fields there are to fill out, the more likely people will be to complete it.
3. Offer an incentive for signing up. This could be a discount code, free shipping, or access to exclusive content.
4. Use strong calls to action. Tell visitors exactly what they need to do in order to sign up (e.g., “Enter your email address below to receive our latest coupons”).
5. Use eye-catching visuals. Include images or videos along with your opt-in form to help capture attention and encourage conversions.
Conclusion
There you have it! You now know how to use an opt-in form to build your email list. Just remember to keep your forms short and sweet, offer something valuable in return for subscribing, and make sure the subscribe button is prominent and easy to find. With these tips in mind, you’ll be on your way to building a successful email list in no time.
