List Building Tactics
For online marketers, email list building is essential. Email marketing allows you to connect with your customers without paying the high costs associated with other marketing strategies, such as paid advertisements.
Fortunately, there are many list building tactics to grow your email lists. If you want to reach large audiences with your crucial email marketing communications, then it’s important for you to put the majority of your time and resources into your primary form of contact with leads, customers, and prospects – email.
When you increase the size of your email list, you have the opportunity to create separate and more exciting demographic groups for your audience.
You probably have an email list–but do you know what it’s for? This post will introduce you to the basics of list building and show you how to create stronger lists and use email marketing for better online success.
What is List Building?
The act of collecting email addresses from your followers and customers is called list building. By doing so, you can better connect with your customers. When you have more email addresses, you can use a wider variety of tools in your campaigns. Plus, it gives you more opportunities to improve communication with potential customers who may be interested in your business.
Building a list is an effective way to increase the number of engaged and interested contacts or subscribers to your business. Growing your audience and increasing your open and click-through rates requires the use of effective email marketing strategies, which will ultimately generate more conversions for you.
One of the best list building tactics to increase the number of email addresses you have is by using your website and social media, as well as offline events, signup forms, and premium offers.
These strategies for email marketing will help you enhance your email marketing plan and improve the likelihood of conversion from your audience.
The Importance of List Building
One of the best ways to massively increase your marketing efforts is to build a list of people who are interested in your products. When you break down the numbers, it’s clear that your open rates will improve if you send emails to a wider audience.
The more emails are opened, the more CTA clicks will happen. This gives you an opportunity to convert customers who may have previously been uninterested. Plus, having a list also means you have more chances to identify and target important segments of your audience that may not have been in your reach otherwise.
Higher email sign-up rates will help you grow your subscriber list, which can improve your segmentation plan and deliver personalized messages to different segments of subscribers. This will lead to better conversion rates and increased customer acquisition.
Another reason list building is so important is because email marketing is one of the most cost-effective forms of advertising. It can provide a much higher return on investment, meaning it could be more effective for your company than paid advertisements.
Marketing strategies like email marketing and building a list can help small businesses just as well as they can larger ones. You can eventually get into more targeted messaging after you have a solid number of potential customers on your email list.
List Building Tactics for Growing Your Email List
Now that you know what list-building is and why it can be important to your business, let’s explore a few list building tactics and best practices for more effective email list building.
1. Offer Engagement Content
Creating engaging content is a great way to grow your email list. By providing high-quality content, more people will be more inclined to sign up for your website or blog subscription list. It’s not easy, but by consistently creating quality content you’ll see increased email signups and list growth.
2. Use Social Media
If your prospects or followers are on your social media, then they’re already interested in what you have to offer. The sign-up form will give them the chance to stay up to date with your business, and also encourage new ones to subscribe.
Adding new members to your email list is an important part of your social media strategy. You can grow your list by including a link in your bio or periodically posting it on social media.
3. Increase Pop-Up Opportunities On Your Website
Although pop-ups on a website might be annoying, they serve an important purpose.
If you want to keep your readers with you, it’s a good idea to have a pop-up invitation to subscribe to your mailing list on prominent sites like your blog. And if your audience is already engaged with your brand, you can use it to collect more names and strengthen list building efforts.
4. Provide Exclusive Notifications
One of the benefits of being on a mailing list is that subscribers can select from a variety of notification preferences.
One way to increase your subscribers is by creating special notifications. Provide exclusive information, knowledge, or insights that set you apart from other brands in the same industry. Make people feel like they are part of a select group – because being unique is important.
5. Secure Your Important Content Offerings
You put a lot of time and effort into creating something great – like an ebook, quiz, or other online content. Don’t just give it away for “free”!
If you want more people to give you their email address, provide detailed and in-depth helpful material behind a form and have it stay relevant to the individual’s needs.
You should always make sure that the offer you’re offering has great value. If it doesn’t, then don’t put someone’s email address on the line.
6. Promote Discounts And Offers
Customers who are on a mailing list have the opportunity to receive discounts and offers from time to time.
Sending an email revealing a flash sale, new offer, or limited-time discount is a great way to demonstrate that you appreciate your readers. Without these types of offers, some people may opt out of your email list as they feel like they’re not receiving enough value.
7. Limit Your Options
Having a variety of forms and links on your blog or website may make it difficult to direct your potential customers to the one that you want them to signup for first.
Your list building strategy should encourage visitors to sign up in order for you to get more engagement. Make sure that you guide your audience towards your subscription page. Don’t present them with a list of options.
8. Re-Evaluate Your Email Campaign
In order to improve your mailing list building efforts, re-evaluate the messages you’re using and try using words that describe the benefits of your services. Explain what a visitor would gain from joining your mailing list.
The best messages are short and to the point, so try not to be long-winded when you need people to sign up for your mailing list.
9. Boost Your CTAs
People are more likely to take the action you ask for on your website when your CTAs are compelling. Visitors will also act quickly, which is a good thing since they often don’t like making difficult decisions.
Long-winded call-to-actions discourage quick decisions, and they can result in fewer conversions. Keep them succinct, compelling and direct to encourage folks to take action.
10. Use A Scrolling Sidebar Form For List Building
Some websites have email signup forms that are located at the bottom of a web page, while others have side bars that can be adapted to include a signup form.
For example, a blog with a sidebar scrolling signup form can be a great list building tactic to ensure that your visitors remember to sign up. Alternatively, you could put the form in an even more visible location than the bottom of the page or hide it completely.
11. Use Events For List Building
When you have live events such as webinars, you can take the opportunity to collect new email addresses.
Events are a great opportunity to showcase your product to new groups that haven’t heard of you yet. Most people sign up for your email list online, so people at events may not have seen any emails from you yet.
Mandatory email fields on event registration pages will help businesses expand their audience and see boosted list building efforts.
CONCLUSION
To make the most of your email marketing efforts, you need to build a list of subscribers who are interested in what you have to offer.
One of the benefits of email marketing is that you have the opportunity to personalize and segment your contacts in order to achieve better results. This allows you to track and improve what’s actually working, while at the same time increasing the number of leads coming from your conversion funnel.
If you want more information on how to create conversion funnels, check out our Conversion Funnels article. The post will teach you what a marketing funnel is and how it supports lead conversion and business growth.